Home Credit Bank
The home page of the Home Credit Bank website is stylistically outdated. The old product priorities don't work as they used to. In order to remain relevant, the bank needed to modernize its appearance and communications.
Create a new main page of the bank with modern styles from the design system and think over a product approach to current priorities and top selling products of the bank.
From the Yandex.Metrica data, it became clear that the main age of bank's audience is 25-35 years old. These young people accustomed to minimalistic fresh design. The screenshots show that the majority of clients watch only the first screen, and it doesn't give them comprehensive information due to insufficiently worked out menu items, developed by "banner blindness". It was decided to bring to the first screen an online application for all kinds of loans and cards that were previously hidden in menu items.
It is not clear what the main products of the bank are.
Show the main products of the bank on the main page at once. This is important for business because we bring new products or the most frequent products of the bank to the top. It is important for the client because he gets an idea of the bank in general and its products in particular.
If you show the client the main products of the bank, there is a chance to interest him more. Or help him navigate if he knows what to pay attention to. Or in this way we can draw his attention to the new conditions for the product that he already has. And he can re-register or arrange another product for himself.
It is difficult to find ATMs and offices right away.
If you immediately show the client ATMs and offices on the main page of the bank, it will be easier for him to find out where the bank branch is located nearby. The chance to become a client of the bank will increase if he sees that branches and ATMs are located next to him.
It is not clear if there is a mobile application and how to download it.
Since more than half of the bank's customers work through a mobile application, a reminder should be made about it.
The Cash Only Loan Calculator is not suitable for mortgages, credit cards or other products.
Give the opportunity to count any available loan, including the benefit on the deposit.
It is impossible to see all products at once on one page: all cards, all deposits, all credits.
We display all cards in the menu - the client immediately sees all cards, credits, recommendations, and useful suggestions.
It is useful for the client because he immediately sees all the offers on the main page in the menu. Also it is useful for business as an advertisement for new cards and products on the menu.
The logic of the navigation menu has also been completely redesigned. Priority products and their sales, analytics of heat maps and user click maps were taken into account.
The analysis based on Yandex.Metrica analytics and the expert analysis of competitors were carried out in order to create a new page, take into account the disadvantages, and prioritize the bank's top selling products to increase profits.